This lightweight, buildable liquid blush formula blends easily and delivers high pigment payoff. The formula blurs pigments for a soft-focus effect. To use, it can be applied alone or over makeup. To apply, gently tap off excess product from the applicator and apply to the apples of your cheeks, starting with a small amount. Use a gentle patting or dabbing motion with your preferred tool to blend the color seamlessly into your skin. If you prefer a more diffused look, use a brush and layer the product as desired. This product is cruelty-free, vegan, paraben-free, sulfate-free, phthalate-free, and gluten-free. With a matte finish, it is recommended for normal skin and lasts for 8 hours. Plus, it has been dermatologically tested. Add a pop of color to your cheeks with this versatile, high-quality blush!